Press on GORILLA or its HAMMERS

IDA Universal Cover Story

IDA Universal, VOLUME 27, ISSUE 5, November-December, 2007

"No short cuts." This is the mantra that has catapulted Tech Hydraulics's attachment division, Gorilla Hammers, from a vision to a major contender in the hydraulic hammer and attachment market.

"My father started the family business in the 1940s by repairing gas pumps and other petroleum delivery equipment. My big brother took over at the age of seventeen when my father passed away suddenly. He expanded products and services to offer hydraulic and pneumatic sales and repairs to the automotive, industrial and mobile equipment markets. When my brother Joe left in 1979 to pursue a career in auctioneering, we incorporated as Tech Hydraulics and continued to expand product lines and services in response to the demand of our customers."

In the late 1990s, Bob saw an emerging trend in the construction industry as a strong growth opportunity that would take advantage of the company's hydraulic expertise. Bob explains,

"An increasingly dense population and far more stringent controls since 9/11 had dealt a severe blow to the blasting industry. At this time, New England was experiencing rapid development of residential and commercial real estate. These factors combined with the area's geologically rocky makeup rendered the hydraulic hammer an essential tool in the construction industry.

We repaired them for years but demand really began to build around the year 2000. Our problem was that if units were un-repairable, we had to refer sales to other outlets."

In response, Bob decided to launch a new division of the company. Called "Gorilla Hammers", it would be dedicated solely to providing superior hydraulic hammers as well as the parts and service to support all makes and models.

This new venture would require retraining employees, acquiring new service and technical tools, securing new vendors and stocking a much more expensive product.

With all there was to do with just sales and marketing for the new venture, Bob needed logistical and operational support.

He called upon his nephew, Joseph Tedesco, to fill the role. "Joe had impressed me from childhood with his personal discipline, optimism and ability to learn anything quickly. His broad educational background and diverse work history made him a natural choice for such an undertaking."

A short four years after Joe was brought on as a partner, Bob's vision for Gorilla Hammers has grown by leaps and bounds. Joe explains, "In our infancy, we were buying from middle merchants, stocking only the essential products and struggling to make a name for ourselves locally.

Gorilla Hammers now purchases primarily from manufacturers in Germany, Italy and Korea and stocks a two million dollar inventory of hydraulic breaker tools and parts for all makes and models. We also added a rental fleet of excavators equipped with hydraulic hammers and built strong national sales spearheaded by our website. Globally, we have sold hammers and parts throughout the entire Western Hemisphere and recently began trading with Western Europe and Africa.

Most recently we have introduced our own "Gorilla Hydraulic Breaker" line of hydraulic hammers. These breakers have been utilized in our rental fleet for over five years and for each one sold, we stock a complete inventory of wear components to minimize customers' downtime. Our direct involvement with the manufacturer allows us to control the product better, match prices with any legitimate competitor and offer an attractive package our dealers can profit from."

In addition to strong marketing and aggressive vendor sourcing, Gorilla Hammers has taken great pains to ensure that its customers receive the best service and technical expertise the industry has to offer.

Its service facility's employees alone possess over sixty years of hydraulic experience. Each hydraulic hammer they rebuild is run on a state-of-the-art test stand. In addition to their ability to finance large hammer repairs, Gorilla Hammers also offers a large stock of rebuilt and guaranteed "0 hour" hydraulic hammers of various makes and models for sale.

Gorilla Hammers' rental fleet rarely supplies operators for its hammer-equipped excavators. Hence, their hammers must operate in the most abusive and neglectful environment available. This provides for the most rigorous field testing available for all of Gorilla Hammers' products. Additionally, it allows them to see the pitfalls of hydraulic breaker usage through the eyes of a site contractor.

Finally, any employee entrusted with selling their hydraulic breakers is required to spend time in the field and service facility and is able to walk a customer through basic hydraulic hammer maintenance and troubleshooting as well as installation.

Bob is quick to point out the key element distinguishing Gorilla Hammers from its competitors:

"Most hydraulic hammer outlets sell the hammer as an afterthought to their primary product, be it a backhoe, mini or excavator. To our company, the hydraulic hammer or breaker is our marquis product and we treat it accordingly."

"We will not take any shortcuts in providing hydraulic hammers, parts or service. We will decline any sale where we feel our hammer or part will not perform reliably and safely in the customer's application. We pledge to provide the customer with a superior hydraulic hammer, the parts and service to support all makes and models and the technical knowledge and expertise required to achieve the longest service life possible."

This mantra has led to Tech Hydraulics' Gorilla Division doubling its annual sales over the last four years alone. We hope their passion for their product and refusal to compromise leads to continued success.